🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B323B3
RGB
rgb(179, 35, 179)
HSL
hsl(300°, 67%, 42%)
CMYK
C:0% M:80% Y:0% K:30%
Luminance
0.1398
WCAG Accessibility
Aa — #B323B3
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B323B3
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B323B3
#23B323
Analogous
#6B23B3
#B323B3
#B3236B
Triadic
#B323B3
#B3B323
#23B3B3
Split-comp.
#B323B3
#6BB323
#23B36B
Tetradic
#B323B3
#B36B23
#23B323
#236BB3
Monochromatic
#EBB7EB
#D567D5
#A82EA8
#802380
#441344
Suggested palettes for this hue.