🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40C13
RGB
rgb(180, 12, 19)
HSL
hsl(357°, 88%, 38%)
CMYK
C:0% M:93% Y:89% K:29%
Luminance
0.0999
WCAG Accessibility
Aa — #B40C13
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B40C13
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B40C13
#0CB6AE
Analogous
#B60C69
#B40C13
#B6580C
Triadic
#B40C13
#14B60C
#0C14B6
Split-comp.
#B40C13
#0CB658
#0C69B6
Tetradic
#B40C13
#69B60C
#0CB6AE
#580CB6
Monochromatic
#F39BA0
#E74049
#AC151D
#7F1015
#3B070A
Suggested palettes for this hue.