🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#B5AE9B
RGB
rgb(181, 174, 155)
HSL
hsl(44°, 15%, 66%)
CMYK
C:0% M:4% Y:14% K:29%
Luminance
0.4327
WCAG Accessibility
Aa — #B5AE9B
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B5AE9B
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B5AE9B
#9BA2B5
Analogous
#B5A19B
#B5AE9B
#AFB59B
Triadic
#B5AE9B
#9BB5AE
#AE9BB5
Split-comp.
#B5AE9B
#9BAFB5
#A19BB5
Tetradic
#B5AE9B
#9BB5A1
#9BA2B5
#B59BAF
Monochromatic
#46443F
#7B786F
#ADAAA4
#C5C3BF
#E9E9E7
Suggested palettes for this hue.