🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B7431F
RGB
rgb(183, 67, 31)
HSL
hsl(14°, 71%, 42%)
CMYK
C:0% M:63% Y:83% K:28%
Luminance
0.141
WCAG Accessibility
Aa — #B7431F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B7431F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B7431F
#1F94B7
Analogous
#B71F48
#B7431F
#B78F1F
Triadic
#B7431F
#1FB743
#431FB7
Split-comp.
#B7431F
#1FB78F
#1F48B7
Tetradic
#B7431F
#48B71F
#1F94B7
#8F1FB7
Monochromatic
#EDC2B5
#D97F63
#AC482A
#833720
#461D11
Suggested palettes for this hue.