🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B91D49
RGB
rgb(185, 29, 73)
HSL
hsl(343°, 73%, 42%)
CMYK
C:0% M:84% Y:61% K:27%
Luminance
0.1155
WCAG Accessibility
Aa — #B91D49
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B91D49
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B91D49
#1DB98D
Analogous
#B91D97
#B91D49
#B93F1D
Triadic
#B91D49
#49B91D
#1D49B9
Split-comp.
#B91D49
#1DB93F
#1D97B9
Tetradic
#B91D49
#97B91D
#1DB98D
#3F1DB9
Monochromatic
#EEB4C5
#DB6184
#AF284E
#851E3B
#471020
Suggested palettes for this hue.