🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B9491D
RGB
rgb(185, 73, 29)
HSL
hsl(17°, 73%, 42%)
CMYK
C:0% M:61% Y:84% K:27%
Luminance
0.1512
WCAG Accessibility
Aa — #B9491D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B9491D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B9491D
#1D8DB9
Analogous
#B91D3F
#B9491D
#B9971D
Triadic
#B9491D
#1DB949
#491DB9
Split-comp.
#B9491D
#1DB997
#1D3FB9
Tetradic
#B9491D
#3FB91D
#1D8DB9
#971DB9
Monochromatic
#EEC5B4
#DB8461
#AF4E28
#853B1E
#472010
Suggested palettes for this hue.