🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Caramel pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B98A5B
RGB
rgb(185, 138, 91)
HSL
hsl(30°, 40%, 54%)
CMYK
C:0% M:25% Y:51% K:27%
Luminance
0.2977
WCAG Accessibility
Aa — #B98A5B
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #B98A5B
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B98A5B
#5B8AB9
Analogous
#B95B5B
#B98A5B
#B9B95B
Triadic
#B98A5B
#5BB98A
#8A5BB9
Split-comp.
#B98A5B
#5BB9B9
#5B5BB9
Tetradic
#B98A5B
#5BB95B
#5B8AB9
#B95BB9
Monochromatic
#2E2419
#71573D
#AD8A67
#BFA388
#DAC9B9
Suggested palettes for this hue.