🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#B9B298
RGB
rgb(185, 178, 152)
HSL
hsl(47°, 19%, 66%)
CMYK
C:0% M:4% Y:18% K:27%
Luminance
0.4524
WCAG Accessibility
Aa — #B9B298
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B9B298
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B9B298
#989FB9
Analogous
#B9A198
#B9B298
#AFB998
Triadic
#B9B298
#98B9B2
#B298B9
Split-comp.
#B9B298
#98AFB9
#A198B9
Tetradic
#B9B298
#98B9A1
#989FB9
#B998AF
Monochromatic
#48463C
#807B6B
#B0ADA0
#C7C5BC
#EAE9E6
Suggested palettes for this hue.