🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BAB197
RGB
rgb(186, 177, 151)
HSL
hsl(45°, 20%, 66%)
CMYK
C:0% M:5% Y:19% K:27%
Luminance
0.4493
WCAG Accessibility
Aa — #BAB197
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BAB197
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BAB197
#97A0BA
Analogous
#BAA097
#BAB197
#B1BA97
Triadic
#BAB197
#97BAB1
#B197BA
Split-comp.
#BAB197
#97B1BA
#A097BA
Tetradic
#BAB197
#97BAA0
#97A0BA
#BA97B1
Monochromatic
#49463C
#817B6A
#B1ADA0
#C8C5BC
#EAE9E6
Suggested palettes for this hue.