🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BAB397
RGB
rgb(186, 179, 151)
HSL
hsl(48°, 20%, 66%)
CMYK
C:0% M:4% Y:19% K:27%
Luminance
0.4573
WCAG Accessibility
Aa — #BAB397
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BAB397
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BAB397
#979EBA
Analogous
#BAA197
#BAB397
#AFBA97
Triadic
#BAB397
#97BAB3
#B397BA
Split-comp.
#BAB397
#97AFBA
#A197BA
Tetradic
#BAB397
#97BAA1
#979EBA
#BA97AF
Monochromatic
#49463C
#817C6A
#B1AEA0
#C8C5BC
#EAE9E6
Suggested palettes for this hue.