🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB1B48
RGB
rgb(187, 27, 72)
HSL
hsl(343°, 75%, 42%)
CMYK
C:0% M:86% Y:61% K:27%
Luminance
0.117
WCAG Accessibility
Aa — #BB1B48
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB1B48
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB1B48
#1BBB8E
Analogous
#BB1B99
#BB1B48
#BB3E1B
Triadic
#BB1B48
#48BB1B
#1B48BB
Split-comp.
#BB1B48
#1BBB3E
#1B99BB
Tetradic
#BB1B48
#99BB1B
#1BBB8E
#3E1BBB
Monochromatic
#EFB3C4
#DD5F83
#B1254D
#871D3B
#480F1F
Suggested palettes for this hue.