🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BBB496
RGB
rgb(187, 180, 150)
HSL
hsl(49°, 21%, 66%)
CMYK
C:0% M:4% Y:20% K:27%
Luminance
0.4623
WCAG Accessibility
Aa — #BBB496
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BBB496
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BBB496
#969DBB
Analogous
#BBA296
#BBB496
#AFBB96
Triadic
#BBB496
#96BBB4
#B496BB
Split-comp.
#BBB496
#96AFBB
#A296BB
Tetradic
#BBB496
#96BBA2
#969DBB
#BB96AF
Monochromatic
#4A473B
#827D68
#B2AE9F
#C9C6BB
#EBEAE6
Suggested palettes for this hue.