🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC3D1A
RGB
rgb(188, 61, 26)
HSL
hsl(13°, 76%, 42%)
CMYK
C:0% M:68% Y:86% K:26%
Luminance
0.1399
WCAG Accessibility
Aa — #BC3D1A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BC3D1A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC3D1A
#1A99BC
Analogous
#BC1A48
#BC3D1A
#BC8E1A
Triadic
#BC3D1A
#1ABC3D
#3D1ABC
Split-comp.
#BC3D1A
#1ABC8E
#1A48BC
Tetradic
#BC3D1A
#48BC1A
#1A99BC
#8E1ABC
Monochromatic
#EFC0B3
#DE7A5E
#B24324
#87331C
#481B0F
Suggested palettes for this hue.