🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC421A
RGB
rgb(188, 66, 26)
HSL
hsl(15°, 76%, 42%)
CMYK
C:0% M:65% Y:86% K:26%
Luminance
0.1458
WCAG Accessibility
Aa — #BC421A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BC421A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC421A
#1A94BC
Analogous
#BC1A42
#BC421A
#BC941A
Triadic
#BC421A
#1ABC42
#421ABC
Split-comp.
#BC421A
#1ABC94
#1A42BC
Tetradic
#BC421A
#42BC1A
#1A94BC
#941ABC
Monochromatic
#EFC2B3
#DE7E5E
#B24824
#87371C
#481D0F
Suggested palettes for this hue.