🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BDB493
RGB
rgb(189, 180, 147)
HSL
hsl(47°, 24%, 66%)
CMYK
C:0% M:5% Y:22% K:26%
Luminance
0.4639
WCAG Accessibility
Aa — #BDB493
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BDB493
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BDB493
#939DBD
Analogous
#BD9F93
#BDB493
#B1BD93
Triadic
#BDB493
#93BDB4
#B493BD
Split-comp.
#BDB493
#93B1BD
#9F93BD
Tetradic
#BDB493
#93BD9F
#939DBD
#BD93B1
Monochromatic
#4C4839
#867F65
#B4AF9C
#CAC7B9
#EBEAE5
Suggested palettes for this hue.