Similar colors View all →
Pure Red
#D40902
Pure Red
#FF0000
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Flash Red
#FF4757
Brick Red
#B22222
Orange Coral
#FF7043
Rust
#C2410C
Salmon Pink
#FB7185
Imperial Red
#E63946
Tropical Coral
#FF7F50
Crimson
#DC143C
Alizarin
#C0392B
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D40902
RGB rgb(212, 9, 2)
HSL hsl(2°, 98%, 42%)
CMYK C:0% M:96% Y:99% K:17%
Luminance 0.1421
WCAG Accessibility
On white 5.47:1
Aa — #D40902
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.84:1
Aa — #D40902
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D40902 #02CDD4
Analogous
#D40264 #D40902 #D47202
Triadic
#D40902 #02D409 #0902D4
Split-comp.
#D40902 #02D472 #0264D4
Tetradic
#D40902 #64D402 #02CDD4 #7202D4
Monochromatic
#F9ABA9 #F34F49 #C9130D #990F0A #510805
Suggested palettes for this hue.
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Discover more colors View all →
Mahogany
#A94442
Alizarin
#C0392B
Rosy Coral
#FF6B6B
Flash Red
#FF4757
Pure Red
#FF0000
Indian Red
#CD5C5C
Imperial Red
#E63946
Dark Red
#8B0000
🔄 Converter ♿ Contrast 🌈 Gradient