Similar colors View all →
Imperial Red
#D4404C
Imperial Red
#E63946
Brick Red
#B22222
Indian Red
#CD5C5C
Alizarin
#C0392B
Mahogany
#A94442
Crimson
#DC143C
Flash Red
#FF4757
Pure Red
#FF0000
Salmon Pink
#FB7185
Rosy Coral
#FF6B6B
Sienna Brown
#A0522D
Dark Red
#8B0000
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D4404C
RGB rgb(212, 64, 76)
HSL hsl(355°, 63%, 54%)
CMYK C:0% M:70% Y:64% K:17%
Luminance 0.1808
WCAG Accessibility
On white 4.53:1
Aa — #D4404C
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.64:1
Aa — #D4404C
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D4404C #40D4C7
Analogous
#D44096 #D4404C #D47D40
Triadic
#D4404C #4CD440 #404CD4
Split-comp.
#D4404C #40D47D #4096D4
Tetradic
#D4404C #96D440 #40D4C7 #7D40D4
Monochromatic
#371114 #852930 #C84C56 #D4737B #E6ADB2
Suggested palettes for this hue.
Cherry Blossom View all →
Nordic View all →
Concrete Steel View all →

  
Discover more colors View all →
Flash Red
#FF4757
Pure Red
#FF0000
Indian Red
#CD5C5C
Brick Red
#B22222
Alizarin
#C0392B
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Imperial Red
#E63946
🔄 Converter ♿ Contrast 🌈 Gradient