🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#DD36DD
RGB
rgb(221, 54, 221)
HSL
hsl(300°, 71%, 54%)
CMYK
C:0% M:76% Y:0% K:13%
Luminance
0.2314
WCAG Accessibility
Aa — #DD36DD
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #DD36DD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#DD36DD
#36DD36
Analogous
#8A36DD
#DD36DD
#DD368A
Triadic
#DD36DD
#DDDD36
#36DDDD
Split-comp.
#DD36DD
#8ADD36
#36DD8A
Tetradic
#DD36DD
#DD8A36
#36DD36
#368ADD
Monochromatic
#390E39
#8C228C
#D142D1
#DB6BDB
#EAA9EA
Suggested palettes for this hue.