🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#F5F3F0
RGB
rgb(245, 243, 240)
HSL
hsl(36°, 20%, 95%)
CMYK
C:0% M:1% Y:2% K:4%
Luminance
0.9011
WCAG Accessibility
Aa — #F5F3F0
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #F5F3F0
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#F5F3F0
#F0F2F5
Analogous
#F5F0F0
#F5F3F0
#F4F5F0
Triadic
#F5F3F0
#F0F5F3
#F3F0F5
Split-comp.
#F5F3F0
#F0F4F5
#F0F0F5
Tetradic
#F5F3F0
#F0F5F0
#F0F2F5
#F5F0F4
Monochromatic
#988F81
#C6C1B9
#F4F3F1
#FFFFFF
#FFFFFF
Suggested palettes for this hue.