🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#F7F4EE
RGB
rgb(247, 244, 238)
HSL
hsl(40°, 36%, 95%)
CMYK
C:0% M:1% Y:4% K:3%
Luminance
0.9093
WCAG Accessibility
Aa — #F7F4EE
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #F7F4EE
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#F7F4EE
#EEF1F7
Analogous
#F7EFEE
#F7F4EE
#F5F7EE
Triadic
#F7F4EE
#EEF7F4
#F4EEF7
Split-comp.
#F7F4EE
#EEF5F7
#EFEEF7
Tetradic
#F7F4EE
#EEF7EF
#EEF1F7
#F7EEF5
Monochromatic
#AA966E
#D0C5AF
#F6F3EF
#FFFFFF
#FFFFFF
Suggested palettes for this hue.