Similar colors View all →
Imperial Red
#7C101D
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Dark Red
#8B0000
Salmon Pink
#FB7185
Flash Red
#FF4757
Alizarin
#C0392B
Pure Red
#FF0000
Indian Red
#CD5C5C
Mahogany
#A94442
Saddle Brown
#8B4513
Rosy Coral
#FF6B6B
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #7C101D
RGB rgb(124, 16, 29)
HSL hsl(353°, 77%, 27%)
CMYK C:0% M:87% Y:77% K:51%
Luminance 0.0457
WCAG Accessibility
On white 10.78:1
Aa — #7C101D
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 1.95:1
Aa — #7C101D
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#7C101D #107A6D
Analogous
#7A1051 #7C101D #7A3810
Triadic
#7C101D #1C7A10 #101C7A
Split-comp.
#7C101D #107A38 #10517A
Tetradic
#7C101D #517A10 #107A6D #38107A
Monochromatic
#E37280 #C8283A #731721 #480E15 #090202
Suggested palettes for this hue.
Kyoto Zen View all →
Tropical Jungle View all →
Pearl Zen View all →

  
Discover more colors View all →
Indian Red
#CD5C5C
Imperial Red
#E63946
Alizarin
#C0392B
Brick Red
#B22222
Rosy Coral
#FF6B6B
Dark Red
#8B0000
Mahogany
#A94442
Crimson
#DC143C
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