🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF3FAF
RGB
rgb(175, 63, 175)
HSL
hsl(300°, 47%, 47%)
CMYK
C:0% M:64% Y:0% K:31%
Luminance
0.1574
WCAG Accessibility
Aa — #AF3FAF
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF3FAF
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF3FAF
#40B040
Analogous
#7840B0
#AF3FAF
#B04078
Triadic
#AF3FAF
#B0B040
#40B0B0
Split-comp.
#AF3FAF
#78B040
#40B078
Tetradic
#AF3FAF
#B07840
#40B040
#4078B0
Monochromatic
#EAD2EA
#CA8CCA
#A44CA4
#813B81
#4D234D
Suggested palettes for this hue.