🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#690712
RGB
rgb(105, 7, 18)
HSL
hsl(353°, 87%, 22%)
CMYK
C:0% M:93% Y:83% K:59%
Luminance
0.0307
WCAG Accessibility
Aa — #690712
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #690712
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#690712
#07695E
Analogous
#690743
#690712
#692D07
Triadic
#690712
#136907
#071369
Split-comp.
#690712
#07692D
#074369
Tetradic
#690712
#436907
#07695E
#2D0769
Monochromatic
#E95365
#BE192C
#630D17
#36070D
#000000
Suggested palettes for this hue.