🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#690716
RGB
rgb(105, 7, 22)
HSL
hsl(351°, 87%, 22%)
CMYK
C:0% M:93% Y:79% K:59%
Luminance
0.0308
WCAG Accessibility
Aa — #690716
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #690716
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#690716
#07695A
Analogous
#690747
#690716
#692907
Triadic
#690716
#166907
#071669
Split-comp.
#690716
#076929
#074769
Tetradic
#690716
#476907
#07695A
#290769
Monochromatic
#E9536A
#BE1931
#630D1A
#36070E
#000000
Suggested palettes for this hue.