🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B20
RGB
rgb(153, 11, 32)
HSL
hsl(351°, 87%, 32%)
CMYK
C:0% M:93% Y:79% K:40%
Luminance
0.0706
WCAG Accessibility
Aa — #990B20
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B20
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B20
#0B9983
Analogous
#990B67
#990B20
#993C0B
Triadic
#990B20
#20990B
#0B2099
Split-comp.
#990B20
#0B993C
#0B6799
Tetradic
#990B20
#67990B
#0B9983
#3C0B99
Monochromatic
#EF8191
#E32643
#901326
#630D1A
#200408
Suggested palettes for this hue.