🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#690B07
RGB
rgb(105, 11, 7)
HSL
hsl(2°, 87%, 22%)
CMYK
C:0% M:90% Y:93% K:59%
Luminance
0.0309
WCAG Accessibility
Aa — #690B07
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #690B07
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#690B07
#076669
Analogous
#690735
#690B07
#693B07
Triadic
#690B07
#07690B
#0B0769
Split-comp.
#690B07
#07693B
#073569
Tetradic
#690B07
#356907
#076669
#3B0769
Monochromatic
#E95853
#BE1E19
#63100D
#360907
#000000
Suggested palettes for this hue.