🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990F0B
RGB
rgb(153, 15, 11)
HSL
hsl(2°, 87%, 32%)
CMYK
C:0% M:90% Y:93% K:40%
Luminance
0.0706
WCAG Accessibility
Aa — #990F0B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990F0B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990F0B
#0B9499
Analogous
#990B4D
#990F0B
#99560B
Triadic
#990F0B
#0B990F
#0F0B99
Split-comp.
#990F0B
#0B9956
#0B4D99
Tetradic
#990F0B
#4D990B
#0B9499
#560B99
Monochromatic
#EF8481
#E32D26
#901713
#63100D
#200504
Suggested palettes for this hue.