🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A1B
RGB
rgb(153, 10, 27)
HSL
hsl(353°, 88%, 32%)
CMYK
C:0% M:93% Y:82% K:40%
Luminance
0.0702
WCAG Accessibility
Aa — #990A1B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A1B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A1B
#0A9989
Analogous
#990A62
#990A1B
#99410A
Triadic
#990A1B
#1B990A
#0A1B99
Split-comp.
#990A1B
#0A9941
#0A6299
Tetradic
#990A1B
#62990A
#0A9989
#410A99
Monochromatic
#EF808D
#E4253B
#911221
#640C17
#200407
Suggested palettes for this hue.