🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#99110A
RGB
rgb(153, 17, 10)
HSL
hsl(3°, 88%, 32%)
CMYK
C:0% M:89% Y:93% K:40%
Luminance
0.071
WCAG Accessibility
Aa — #99110A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #99110A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#99110A
#0A9299
Analogous
#990A4A
#99110A
#99590A
Triadic
#99110A
#0A9911
#110A99
Split-comp.
#99110A
#0A9959
#0A4A99
Tetradic
#99110A
#4A990A
#0A9299
#590A99
Monochromatic
#EF8580
#E42F25
#911812
#64110C
#200504
Suggested palettes for this hue.