🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC2AAA
RGB
rgb(172, 42, 170)
HSL
hsl(301°, 61%, 42%)
CMYK
C:0% M:76% Y:1% K:33%
Luminance
0.1325
WCAG Accessibility
Aa — #AC2AAA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AC2AAA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC2AAA
#2AAC2C
Analogous
#6D2AAC
#AC2AAA
#AC2A69
Triadic
#AC2AAA
#AAAC2A
#2AAAAC
Split-comp.
#AC2AAA
#69AC2A
#2AAC6D
Tetradic
#AC2AAA
#AC6D2A
#2AAC2C
#2A69AC
Monochromatic
#E9BAE8
#D06DCE
#A234A0
#7B287A
#411541
Suggested palettes for this hue.