🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF28AF
RGB
rgb(175, 40, 175)
HSL
hsl(300°, 63%, 42%)
CMYK
C:0% M:77% Y:0% K:31%
Luminance
0.1366
WCAG Accessibility
Aa — #AF28AF
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF28AF
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF28AF
#28AF28
Analogous
#6B28AF
#AF28AF
#AF286B
Triadic
#AF28AF
#AFAF28
#28AFAF
Split-comp.
#AF28AF
#6BAF28
#28AF6B
Tetradic
#AF28AF
#AF6B28
#28AF28
#286BAF
Monochromatic
#E9B9E9
#D16BD1
#A432A4
#7D267D
#421442
Suggested palettes for this hue.