🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D440D4
RGB
rgb(212, 64, 212)
HSL
hsl(300°, 63%, 54%)
CMYK
C:0% M:70% Y:0% K:17%
Luminance
0.2239
WCAG Accessibility
Aa — #D440D4
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D440D4
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D440D4
#40D440
Analogous
#8A40D4
#D440D4
#D4408A
Triadic
#D440D4
#D4D440
#40D4D4
Split-comp.
#D440D4
#8AD440
#40D48A
Tetradic
#D440D4
#D48A40
#40D440
#408AD4
Monochromatic
#371137
#852985
#C84CC8
#D473D4
#E6ADE6
Suggested palettes for this hue.