🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B71FB0
RGB
rgb(183, 31, 176)
HSL
hsl(303°, 71%, 42%)
CMYK
C:0% M:83% Y:4% K:28%
Luminance
0.1413
WCAG Accessibility
Aa — #B71FB0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B71FB0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B71FB0
#1FB727
Analogous
#731FB7
#B71FB0
#B71F63
Triadic
#B71FB0
#B0B71F
#1FB0B7
Split-comp.
#B71FB0
#63B71F
#1FB773
Tetradic
#B71FB0
#B7731F
#1FB727
#1F63B7
Monochromatic
#EDB5EA
#D963D3
#AC2AA6
#83207E
#461143
Suggested palettes for this hue.