🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BBB196
RGB
rgb(187, 177, 150)
HSL
hsl(44°, 21%, 66%)
CMYK
C:0% M:5% Y:20% K:27%
Luminance
0.4502
WCAG Accessibility
Aa — #BBB196
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BBB196
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BBB196
#96A0BB
Analogous
#BB9F96
#BBB196
#B2BB96
Triadic
#BBB196
#96BBB1
#B196BB
Split-comp.
#BBB196
#96B2BB
#9F96BB
Tetradic
#BBB196
#96BB9F
#96A0BB
#BB96B2
Monochromatic
#4A463B
#827B68
#B2AD9F
#C9C5BB
#EBE9E6
Suggested palettes for this hue.